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LCP
Largest Contentful Paint
Target: Under 2.5s
We compress images to WebP, implement lazy loading, remove render-blocking resources, and optimise server response times so your main content paints blazingly fast.
SEO Service
Technical SEO — Speed Optimisation & Deep Site Auditing
If Google can't efficiently crawl, index, and load your site, even the best content won't rank. We fix the technical foundations — from Core Web Vitals to structural errors — so your site performs at its absolute peak.
The Foundation
Speed Optimisation & Technical Auditing
A slow, error-ridden website costs you visitors and rankings silently. Our comprehensive technical SEO audit identifies every crawl error, broken link, redirect chain, duplicate content issue, and indexing gap — then we fix them, systematically.
Our website speed optimisation service tackles Core Web Vitals directly: optimising images to WebP, eliminating render-blocking scripts, implementing lazy loading, and tuning server response times. A faster site ranks higher and converts better.
Technical SEO links deeply with On-Page SEO — because even perfectly optimised content requires a solid technical foundation to reach top positions.
Google fact: A 1-second delay in page load time results in a 7% reduction in conversions. Improving LCP from 4s to 2.5s can increase organic traffic by up to 32%.
Technical Areas We Cover
- Core Web Vitals (LCP, INP, CLS)
- Website speed optimisation (mobile & desktop)
- Full technical site auditing
- Crawl error & broken link repair
- Canonical tag & duplicate content fixes
- XML sitemap & robots.txt optimisation
- Structured data & schema markup
- HTTPS & Core Security headers
Speed Is Revenue
Website Speed Optimisation
We target each Core Web Vital individually with precision fixes that real users feel.
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INP
Interaction to Next Paint
Target: Under 200ms
We reduce JavaScript execution time, defer non-critical scripts, and optimise event handling so every tap and click feels instant and responsive.
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CLS
Cumulative Layout Shift
Target: Under 0.1
We add size attributes to all media, reserve space for ads, and stabilise font loading so your layout never unexpectedly shifts — especially on mobile.
Deep Audit
Our Technical Site Auditing Process
Every technical issue identified, prioritised, and resolved systematically.
01
Full Site Crawl
We crawl 100% of your URLs using professional tools to surface every technical error invisible to the naked eye.
02
Indexing & Crawlability Audit
We check Search Console for crawl errors, blocked pages, noindex tags, and sitemap issues preventing Google from fully indexing your content.
03
Speed & Core Web Vitals Audit
We benchmark your current LCP, INP, and CLS scores against Google's thresholds on both mobile and desktop, identifying every bottleneck.
04
Structured Data Review
We validate all existing schema markup and identify opportunities to add FAQPage, LocalBusiness, Service, and BreadcrumbList structured data.
05
Fix Implementation
We don't just hand you a spreadsheet of issues — we implement the fixes ourselves, from image compression to htaccess redirect repairs.
06
Re-audit & Monitoring
After fixes are live, we re-crawl and monitor GSC to confirm improvements, track ranking changes, and catch any new issues early.
FAQs
Technical SEO Questions Answered
Plain answers to questions real clients ask us. No jargon, no fluff.
Technical SEO is the process of ensuring your website's backend infrastructure is fully crawlable, indexable, fast, and free of errors that prevent search engines from understanding and ranking your pages. Even perfect content will fail to rank if Google can't properly access your site.
Core Web Vitals are Google's official page experience metrics: Largest Contentful Paint (LCP — load speed), Interaction to Next Paint (INP — responsiveness), and Cumulative Layout Shift (CLS — visual stability). Pages that score well on these are rewarded with ranking boosts, especially on mobile search.
We crawl your entire website using professional tools (Screaming Frog, Sitebulb, Google Search Console) to identify broken links, redirect chains, missing canonical tags, slow pages, render-blocking resources, duplicate content, and indexing errors. We then prioritise fixes by impact.
Most visitors browse from mobile devices on cellular connections. Your fast desktop experience doesn't reflect what a user in Lahore or Karachi experiences on a 4G connection. We test and optimise specifically for real-world Pakistani user conditions.